News and press releases

Latest news, updates, and exclusive interviews

AdAge features Cogwear and GlassView’s roles in neuro-driven TopGolf campaign

AdAge recently reported on a Topgolf ad campaign that tested media buys supported by GlassView Origin, an AI-powered neuromarketing solution based on Cogwear’s technology. Topgolf saw a 13% uplift in brand favorability and a 193% lift in campaign engagement.

Back to School Brain Safety

September 06, 2023

Cogwear CEO David Yonce discusses the crucial need for CTE awareness. A neurodegenerative disease that leads to early-onset dementia, CTE has become an alarming concern for athletes, especially in contact sports like football and rugby.

Philadelphia Start-up Cogwear to Measure Runner's Brain Waves During Broad Street Run

April 27, 2023

Cogwear, a brain technology company based in Philadelphia, will make history this week during the annual Broad Street Run. James Chappell, a local runner and Cogwear employee, will be the first person in the world to measure his brain waves with clinical-grade accuracy during a live sporting event.

Q&A with James Chappell about recording his brain waves during the Broad Street Run

April 11, 2023

Cogwear will make history this week during the annual Broad Street Run when James Chappell, a local runner and Cogwear employee, measures his brain waves as he competes in the 10-mile race. We sat down with James to find out why he’s doing it and what he expects.

Cogwear and Rezon to make brain enhancing wearable for athletes

December 06, 2021

Cogwear and Rezon agreed today to develop the first-ever, smart athletic headband for monitoring and reducing traumatic brain injuries during sports. The partners are working together on a multi-million-dollar project to develop a proof of concept by 2022.

Dr. Erik Korem talks neuroscience and leadership with Cogwear co-founder Dr. Platt

December 01, 2021

Dr. Michael Platt shares how neuroscience can improve human performance

Cogwear develops wearable ‘anxiety thermometer’ with support from the National Science Foundation

August 16, 2021

The Philadelphia-based startup Cogwear, is creating a wearable anxiety thermometer based on cutting-edge technology co-developed with the University of Pennsylvania.