News and press releases

Latest news, updates, and exclusive interviews

AdAge features Cogwear and GlassView’s roles in neuro-driven TopGolf campaign

AdAge recently reported on a Topgolf ad campaign that tested media buys supported by GlassView Origin, an AI-powered neuromarketing solution based on Cogwear’s technology. Topgolf saw a 13% uplift in brand favorability and a 193% lift in campaign engagement.

Concussions vs. CTE - Understanding the Difference

October 09, 2024

In this article, we review the definition of a concussion and the definition of CTE, outline the key differences, and touch on some safeguards that players, parents, coaches, and medical professionals can consider implementing to protect athletes at all levels.

Plan Your Pivots from the Start: How Start-ups Can Control Their Destiny

September 10, 2024

Start-ups thrive on agility, but success comes from planning for pivots before they're needed. In Cogwear CEO David Yonce's latest article, he shares Cogwear's approach to optionality has helped us stay ahead of market changes, reduce risk, and create value for investors. Don’t wait for a crisis—plan your pivots from day one.