News and press releases

Latest news, updates, and exclusive interviews

AdAge features Cogwear and GlassView’s roles in neuro-driven TopGolf campaign
AdAge features Cogwear and GlassView’s roles in neuro-driven TopGolf campaign

AdAge recently reported on a Topgolf ad campaign that tested media buys supported by GlassView Origin, an AI-powered neuromarketing solution based on Cogwear’s technology. Topgolf saw a 13% uplift in brand favorability and a 193% lift in campaign engagement.

Cogwear Welcomes Kyle Kramer of Day Kimball Healthcare to the Board of Directors
Cogwear Welcomes Kyle Kramer of Day Kimball Healthcare to the Board of Directors
October 15, 2024

Cogwear has appointed Kyle Kramer, Day Kimball Healthcare CEO and Pinnacle Healthcare Consulting Partner, to its Board of Directors. With more than 30 years of experience in healthcare management and consulting, Kramer’s expertise aligns with Cogwear’s plans to commercialize.

Concussions vs. CTE - Understanding the Difference
Concussions vs. CTE - Understanding the Difference
October 09, 2024

In this article, we review the definition of a concussion and the definition of CTE, outline the key differences, and touch on some safeguards that players, parents, coaches, and medical professionals can consider implementing to protect athletes at all levels. 

Plan Your Pivots from the Start: How Start-ups Can Control Their Destiny
Plan Your Pivots from the Start: How Start-ups Can Control Their Destiny
September 10, 2024

Start-ups thrive on agility, but success comes from planning for pivots before they're needed. In Cogwear CEO David Yonce's latest article, he shares Cogwear's approach to optionality has helped us stay ahead of market changes, reduce risk, and create value for investors. Don’t wait for a crisis—plan your pivots from day one.

Cogwear is on the Medical Alley Podcast
Cogwear is on the Medical Alley Podcast
June 24, 2024

Check out Cogwear's CEO David Yonce on the Medical Alley Podcast. David's discussion with the Medical Alley team highlights our commitment to advancing brain health technology and showcases the impactful work we are doing to improve lives through innovative solutions.

Cogwear Expands to St. Paul for R&D and Production of Brain Wearable
Cogwear Expands to St. Paul for R&D and Production of Brain Wearable
April 23, 2024

We’re opening a new facility in St. Paul to expand the development and production of our wearable technology. Our new MidWest hub will focus on neurotech hardware.

Welcome to the new Cogwear!
Welcome to the new Cogwear!
November 13, 2023

Today we unveil the next step in our growth: two new brands to support our evolving applications to improve brain health, peace, and performance.

Cogwear Launches First Participants in Pilot Study
Cogwear Launches First Participants in Pilot Study
November 01, 2023

With this study, we aim to show that Cogwear’s technology can effectively detect changes in the brain areas critical for executive function and memory retention.

Back to School Brain Safety
Back to School Brain Safety
September 06, 2023

Cogwear CEO David Yonce discusses the crucial need for CTE awareness. A neurodegenerative disease that leads to early-onset dementia, CTE has become an alarming concern for athletes, especially in contact sports like football and rugby.

Philadelphia Start-up Cogwear to Measure Runner's Brain Waves During Broad Street Run
Philadelphia Start-up Cogwear to Measure Runner's Brain Waves During Broad Street Run
April 27, 2023

Cogwear, a brain technology company based in Philadelphia, will make history this week during the annual Broad Street Run. James Chappell, a local runner and Cogwear employee, will be the first person in the world to measure his brain waves with clinical-grade accuracy during a live sporting event.

Q&A with James Chappell about recording his brain waves during the Broad Street Run
Q&A with James Chappell about recording his brain waves during the Broad Street Run
April 11, 2023

Cogwear will make history this week during the annual Broad Street Run when James Chappell, a local runner and Cogwear employee, measures his brain waves as he competes in the 10-mile race. We sat down with James to find out why he’s doing it and what he expects.

GlassView To Enhance Marketing Performance with Investment in Cogwear’s Emotion-Sensing Headband
GlassView To Enhance Marketing Performance with Investment in Cogwear’s Emotion-Sensing Headband
December 01, 2022

GlassView will outfit thousands of volunteers with 5,000 of Cogwear’s patented headbands to help optimize online campaigns. Volunteers will wear the headbands while streaming digital advertising content. As each ad unfolds, the devices will collect clinical-grade, neurofeedback from participants.

Cogwear to test technology for early detection of Alzheimer’s disease
Cogwear to test technology for early detection of Alzheimer’s disease
November 17, 2022

The Penn Artificial Intelligence and Technology Collaboratory for Healthy Aging (PennAITech) with funding from the National Institute on Ageing will support Cogwear’s research and innovation related to early detection of Alzheimer's disease.

Cogwear and Rezon to make brain enhancing wearable for athletes
Cogwear and Rezon to make brain enhancing wearable for athletes
December 06, 2021

Cogwear and Rezon agreed today to develop the first-ever, smart athletic headband for monitoring and reducing traumatic brain injuries during sports. The partners are working together on a multi-million-dollar project to develop a proof of concept by 2022.

Dr. Erik Korem talks neuroscience and leadership with Cogwear co-founder Dr. Platt
Dr. Erik Korem talks neuroscience and leadership with Cogwear co-founder Dr. Platt
December 01, 2021

Dr. Michael Platt shares how neuroscience can improve human performance

Cogwear is featured on the cover of the Journal of Precision Medicine
Cogwear is featured on the cover of the Journal of Precision Medicine
December 01, 2021

The Journal of Precision Medicine highlighted Cogwear's novel technology for behavioral health applications

Cogwear develops wearable ‘anxiety thermometer’ with support from the National Science Foundation
Cogwear develops wearable ‘anxiety thermometer’ with support from the National Science Foundation
August 16, 2021

The Philadelphia-based startup Cogwear, is creating a wearable anxiety thermometer based on cutting-edge technology co-developed with the University of Pennsylvania.